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| "Green Action Plan 2010." 10/30/15 via Riverside Public Utilities |
1. My audience will, for the most part, have general knowledge regarding the context of the controversy. Most of them will have preconceived ideas and beliefs about Froome's situation, and I will have to change some of their minds.
2. The primary values at hand are honesty in the sport of cycling, and the rights regarding public availability of data, as well as the protection of personal data.
3. I think the primary research for persuading my audience revolves around data. Numbers don't lie, and having research that can definitively say one thing or another will be extremely useful in crafting an argument and supporting it.
4. Displaying this data visually with graphs or video will be far more effective and easy to understand than just words on paper.
5. My audience primarily be interested in my argument for resolution, as much of what was written about Froome after the controversy was mere speculation. For this reason I am trying to convince them of a certain belief, and they can use this information in any way they see fit.
Genre:
One genre that would be effective is a power point presentation with text and visuals.
These examples are the best I could find of powerpoints with supporting text. Although these powerpoints are more contextual than argumentative, they gives a good idea of the genre.
1. The function of this genre is to balance a combination of visual communication with supplemental and explanatory text. The argument will be communicated through the text, and supported with visuals.
2. One of the struggles with this genre is I see it in more of a classroom or live presentation setting. Simply reading data from a power point is not always effective without live explanation, and attempting to explain through text does not always work. However, with some work, I can see this outside of a classroom or live presentation setting, being used as more of a visual guide for the audience to read.
3. This genre would suit logos and pathos very well, as visual statistics and explanations are straightforwards and logical, and proper use of imagery can effectively provoke strong emotional reactions.
4. As mentioned above, this genre will utilize visuals such as graphs and provoking images to strengthen the argument.
5. This genre will attempt to balance a conversational and academic style and tone. Depending on the accompanying visuals, I will either be conversationally appealing to emotions, or academically using logic to support my argument.
Another genre that would be effective is a video with data footage, images, and audio voiceover.
I searched for examples of this everywhere, but couldn't find exactly what I had in mind. This link shows an example of video footage, and voiceover, but instead of having actual video of myself speaking, I would include still images of data. Again, this is an example of a similar idea, but not exactly what I am shooting for. There are a few instances of still images edited into the video, but this would be more common, and once again, I wouldn't actually be present on screen, or do any filming with a camera, but instead clip together a majority of images with recorded audio voiceover.
1. Although different in concept from the first genre discussed, this genre has similar goals and strengths. It is designed to balance visuals and explanations to create a powerful and clear argument.
2. The setting of this genre could be more widely available, through social media or other websites it could be published on. This setting is more wide and free than the first genre, giving this genre a slight advantage over the previous one.
3. Again, the genre would focus on logos and ethos. Using provoking visuals and firm data, the genre emphasizes logical facts and emotional imagery.
4. The whole basis of the genre uses photos, and possibly videos, to support the audio explanations and argument.
5. As I will be talking to my audience through audio clips, the style will most likely be conversational, although in some situations I will attempt to be as academic as possible.
Positive Reactions:
1. People understand the data behind the controversy more clearly because of good explanations and visuals.
2. People understand the logical approach to making an accusation of cheating.
3. People understand the overreaction Sky had to the data as being overly emotional.
Negative Rebuttals:
1. Some may argue that at the end of the day the data was rightfully Sky's.
Response: Yes, but if Froome is so adamant about being clean, he should be acting in as little suspicion as possible, so trying to hide something is wrong.
2. Some may argue that the amount of times Froome has been under question means he is cheating.
Response: People need to understand the gravity of a doping accusation, especially in the realm of cycling, and how hard it is to completely cheat the system in place to test for doping. As there is no definitive evidence of cheating, and merely speculation and slightly suspect actions/performances, this is still not enough for people to condemn Froome.
3. Finally, some may argue that suspect data does prove something about Froome.
Response: Yes, suspect data does prove something about Froome, but all it can prove at this point is that he is a masterful athlete, because it doesn't show anything that is 100% humanly impossible.
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